I have been watching various artists in various mediums and I have come to a conclusion. Writers are at a disadvantage when it comes to unique marketing.
Consider, for a moment, the amount of time it takes to read a book compared to listen to an album. Consider the active, hands-on nature of reading a book compared to the passive nature of listening to an album while multitasking and doing other things.
But it’s more than just that.
Music and art are active creations. There is behind the scenes moments. There are riffs and drum fills. There are concept sketches and models. There are levels to what can be offered to fans or perspective fans. In reference to something like Patreon, you can offer the lowest level still photos from video shoots and upper levels can get previews of songs. Lower levels can get sketches, upper levels can get a discount on commissions.
I’m on TikTok as well and I see musicians sharing the progression of their songs. I see visual artists showing their creations in progress.
What do writers offer?
Time-consuming, passive content. I can offer up all the flash fiction in the world but people have to have time to read it. I’ll be honest; I love the concept of Patreon and I want to keep using it as an alternative to social media because social media is a flaming disaster. I want Patreon to be the home my fans go to when they want information. But I probably wouldn’t pay for what I’m offering.
On the other hand, the common consensus is that a majority of patrons don’t sign up for the benefits; they sign up to support the artist and don’t really care about the benefits. Which is why I have a “choose your own price” tier with no benefits.
I’m not comparing myself to other artists. I’m just comparing what I have to offer. I feel like if I could just hop online and break out a guitar to play for my fans, or set up a canvas and paint for my fans or offer drumming or drawing tutorials, I would not have to struggle so much to figure out how to reach people.
But I am not a specialist in anything. I’m the proverbial Jack of all trades. I am a Master of none and frankly, I don’t want to be. I don’t want to shoehorn myself into posting about the same thing all the time. I don’t have the kind of attention span needed for that. Unfortunately, not having a niche means I don’t have a ready-made content library.
So, I struggle. I search and scour for ways to make my art active and interesting in a world filled with people looking for quick bursts of dopamine and serotonin, who don’t have the time or patience for a slow burn.
It seems a little desperate to say this now but if you enjoy my content, please consider supporting my Patreon.